Whataupoko East

NZDep 2
Pop 1,914Median age 42Gisborne District

Whataupoko East is a small community in Gisborne with a population of 1,914 and a median age of 42. Median personal income is $49K per year. The main ethnic groups are European, Māori, Asian.

Livability indicators for Whataupoko East: NZDep decile 2 (low deprivation (affluent)).

In 2026, Whataupoko East recorded 1 building approval (0 houses, 1 unit), up 0% year-on-year.

INVESTMENT SIGNALS
DeprivationDecile 2 Low
Development+0% Steady
DEMOGRAPHICS
Population1,914
Median Age42
Household Size
Personal Income$49K/yr
Household Income
ETHNICITY
European70.2%
Māori22.8%
Asian4.9%
Pacific Peoples2.0%
MELAA0.1%
TOP INDUSTRIES
Health Care and Social Assistance150
Education and Training120
Construction117
LIVABILITY (NZDep 2023)
Deprivation Decile2/10
NZDep Score928
Low deprivation — among the least deprived areas in NZ.
DEVELOPMENT
Approvals (2026)1
  Units1
YoY Change+0%
Data: Stats NZ Census 2023 · MBIE · MoE · NZDep2023