Bluff is a small community in Southland with a population of 1,797 and a median age of 49. Median personal income is $37K per year. The main ethnic groups are European, Māori, Pacific Peoples.

Livability indicators for Bluff: NZDep decile 8 (high deprivation); 2 schools with avg EQI 506.

In 2026, Bluff recorded 0 building approvals (0 houses, 0 units), down 100% year-on-year.