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Suburb profile · Southland · NZ

Otatara NZ

Otatara is in Southland, New Zealand, with population 3,432.

The read

Livability-led

There are enough weaker signals here that you should expect trade-offs, not a clean local story. Compare it directly with stronger nearby suburbs before treating it as a preferred option.

$650/wk
1/07/2020 → 1/07/2025 · 11 periods
Tenancy Services · 1/07/2025
$650
$375
1/07/20201/07/2025
Why it fits

Lower deprivation supports a livability-led read.

Median rent
$650/wk
Income-stretched rent market
D7 vs NZ
Population
3,432
3K local footprint
D9 vs NZ
Income
$56K/yr
Median personal income
D10 vs NZ
NZDep
Decile 1
Lower deprivation
D1 vs NZ
Schools
1
matched school context

Area prices & affordability

Median sale price
$474K
+30.9% over 5yr
6.0%YoY
Lower quartile
$396K
Entry-level price
House Price Index
4,331
QV-based HPI
19.6%5yr
Income to buy
5.8x
Years of median income
Annual sales
1,176
Transactions, TA
Years of median household income to buy

Figures are for the Invercargill City territorial authority (as at 2026-02). New Zealand has no free suburb-level sale-price series, so these are TA-wide medians from HUD Local Housing Statistics (LINZ District Valuation Roll + Stats NZ) — a market backdrop for Otatara, not a Otatara-specific sale price.

Rent trend depth

Rent cycle positionRents at their peak
Low · 2020Peak · 2025

At / near its highest median rent on record

Rent growth (compound)3-yr +5.9%/yr · 5-yr +7.2%/yr

Rent trend is derived from MBIE tenancy-bond medians and excludes suburbs with too few bonds to be reliable.

Personal income

$56K personal · yr+36.2% vs Southland suburb median

Median individual income. NZ has no suburb-level household-income or sale-price data, so this is a personal-income benchmark, not a household-affordability measure.

Schools

Total1
Students222
State1
  • Otatara SchoolContributing · State

Building activity

Latest consents
3
2 houses · 1 units
81.2%YoY D7 vs NZ

Employment

Employed residents
2,046
Was 1,851 in 2018
10.5%vs 2018 D10 vs NZ

Full data detail

Otatara Southland — Property Data and Demographics

Otatara is a small suburb in Southland with a population of 3,432 and a median age of 42. Median personal income is $56K per year. The main ethnic groups are European, Māori, Asian. Southland population estimates moved +1.2% in the year ended June 2024, after averaging +0.8% a year from 2018 to 2023, which should be read as a broader regional movement backdrop rather than suburb-level migration precision. The resident employment base moved from 1,851 in 2018 to 2,046 in 2023 (+10.5%), which should be read as a census-to-census employment backdrop rather than a live jobs series. Te Waihanga's December 2025 Pipeline snapshot tracked over 12,000 NZ infrastructure initiatives, with more than 2,700 under construction and transport taking 52% of projected 2026 pipeline spend, which should be read as a broader national delivery backdrop rather than a suburb-specific project list.

Median weekly rent in Otatara is $650 (650 houses, 0 units). This represents approximately 60% of median weekly personal income.

Livability indicators for Otatara: NZDep decile 1 (low deprivation (affluent)); 1 school with avg EQI 412.

In 2026, Otatara recorded 3 building approvals (2 houses, 1 unit), down 81.2% year-on-year.

Market & money
Livability signalsHeuristics
Rent Affordability60% Stretched
School QualityEQI 412· Average
DeprivationDecile 1 Low
Development-81% Slowing
Rental marketMBIE
Median rent · wk(1/07/2025)$650
House · wk$650
Rent / income59.9%
Lodgements12
DevelopmentStats NZ
Consents (2026)3
Houses2
Units1
YoY change-81.2%
People & prosperity
DemographicsCensus 23
Population3,432
Median age42
Household size
HH income · yr
Personal income · yr$56,400
Deprivation (NZDep)NZDep23
Less deprived1/10
NZDep score894

1 = least deprived · 10 = most deprived

EthnicityCensus 23
European3,210
Māori510
Asian75
Pacific Peoples51
MELAA24
Top industriesCensus 23
Manufacturing264
Construction249
Health Care and Social Assistance234
Public Administration and Safety183
Retail Trade174
Area & amenity
Local amenitiesOSM
Supermarkets0
Pharmacies0
GP / clinics0
Fuel stations0
Cafes & dining2
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Current status
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Sources & freshness
Strong evidence

There is enough direct local evidence on Otatara for a first-pass decision.

NZ suburb pages combine Stats NZ, MBIE, MoE, GTFS, and pinned service coverage. The key difference is that some items are direct feeds, while others are fallback or snapshot layers.

RENT POSTURE
Rent is using MBIE bond data when present.

Treat current rent as a decision input, not as a guaranteed market quote.

HOSPITAL POSTURE
Hospital coverage comes from an official pinned snapshot.

This is a trusted coverage layer, but it is still a pinned snapshot rather than a live facility API.

TRANSPORT POSTURE
Transport is feed-based and depends on GTFS bundle coverage.

It is good for stop presence and local network context, but not a guarantee that every operator or schedule is equally current.

Data status
Weekly rent
MBIE rental bond data · 1/07/2025 · Bond market dataset
stable source · automated · every update · monthly
Available
Schools
MoE school directory · 1 schools matched
stable source · automated · every update · nightly
Available
Hospitals
Pinned Health NZ public hospital snapshot · No linked local hospital coverage
medium stability · manual file · snapshot · mixed
Missing
Transport
NZ GTFS bundle · No matched local transport stops
medium stability · manual file · snapshot · mixed
Missing
Building consents
Stats NZ building consents CSV · 2026 · Annual release series
Available
Demographic baseline
Stats NZ Census 2023 · Population, income, and demographic baseline
stable source · manual file · snapshot · census-cycle
Available
Available means a direct local source is linked. Verify means the page is using a weaker fallback or coverage-only snapshot, especially Census rent fallback or pinned hospital coverage.

Otatara FAQ

Common questions
  1. What is the typical weekly rent in Otatara?

    The median weekly rent in Otatara is $650/wk, based on the MBIE market rent dataset. The current rent signal is income-stretched rent market.

  2. What does the rent signal say about Otatara?

    Income-stretched rent market: Weekly rent screens at about 60% of annual income. Use this as a suburb screening signal before comparing candidates; the matching rent ranking can provide broader market context.

  3. What is the livability profile for Otatara?

    QuickProperty's livability signals for Otatara show: Stretched, Average, Low. These are based on rent affordability, school EQI, NZDep deprivation index, and transport access.

  4. Where does QuickProperty get its data for Otatara?

    Housing data comes from the Reserve Bank of New Zealand (RBNZ). Demographics are from Stats NZ Census 2023. Schools data uses the Ministry of Education Equity Index (EQI). The deprivation score uses NZDep2018. Transport data is sourced from GTFS feeds.

  5. How often is the Otatara data updated?

    RBNZ macro data updates with each deploy. Demographics are from NZ Census 2023. School EQI scores are from the Ministry of Education latest release.