Bird Area

NZDep 3
Pop 2,193Median age 45Taupo District

Bird Area is a small suburb in Waikato with a population of 2,193 and a median age of 45. Median personal income is $43K per year. The main ethnic groups are European, Māori, Asian.

Median weekly rent in Bird Area is $650 (650 houses, 410 units). This represents approximately 78% of median weekly personal income.

Livability indicators for Bird Area: NZDep decile 3 (low deprivation (affluent)).

In 2026, Bird Area recorded 2 building approvals (0 houses, 2 units), down 81.8% year-on-year.

INVESTMENT SIGNALS
Rent Affordability78% Stretched
DeprivationDecile 3 Low
Development-82% Slowing
RENTAL MARKET
Median Rent /wk$650
House Rent /wk$650
Unit Rent /wk$410
Rent-to-Income78.1%
Lodgements45
1/10/2025
DEMOGRAPHICS
Population2,193
Median Age45
Household Size
Personal Income$43K/yr
Household Income
ETHNICITY
European74.7%
Māori15.2%
Asian6.9%
Pacific Peoples2.3%
MELAA0.9%
TOP INDUSTRIES
Accommodation and Food165
Construction153
Retail Trade126
LIVABILITY (NZDep 2023)
Deprivation Decile3/10
NZDep Score943
Low deprivation — among the least deprived areas in NZ.
DEVELOPMENT
Approvals (2026)2
  Units2
YoY Change-81.8%
Data: Stats NZ Census 2023 · MBIE · MoE · NZDep2023