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Suburb profile · Auckland · NZ

Massey Central NZ

Massey Central is in Auckland, New Zealand, with population 3,222.

The read

Livability-led

There are enough weaker signals here that you should expect trade-offs, not a clean local story. Compare it directly with stronger nearby suburbs before treating it as a preferred option.

$630/wk
1/04/2021 → 1/01/2026 · 20 periods
Tenancy Services · 1/01/2026
$680
$260
1/04/20211/01/2026
Why it fits

Transport coverage adds a practical access signal.

What to check

Higher deprivation should be treated as a local-context caution.

Median rent
$645/wk
Income-stretched rent market
D7 vs NZ
Population
3,222
3K local footprint
D9 vs NZ
Income
$42K/yr
Median personal income
D6 vs NZ
NZDep
Decile 9
Higher deprivation
D9 vs NZ
Schools
No matched schools

Area prices & affordability

Median sale price
$950K
+2.7% over 5yr
1.0%YoY
Lower quartile
$760K
Entry-level price
House Price Index
3,055
QV-based HPI
9.3%5yr
Income to buy
8.5x
Years of median income
Annual sales
22,902
Transactions, TA
Years of median household income to buy

Figures are for the Auckland territorial authority (as at 2026-02). New Zealand has no free suburb-level sale-price series, so these are TA-wide medians from HUD Local Housing Statistics (LINZ District Valuation Roll + Stats NZ) — a market backdrop for Massey Central, not a Massey Central-specific sale price.

Rent trend depth

Rent cycle positionRents recovering
Low · 2020Peak · 2024

3.1% below peak rent · 14.5% above its low

Rent growth (compound)3-yr +0.5%/yr · 5-yr +1.0%/yr

Rent trend is derived from MBIE tenancy-bond medians and excludes suburbs with too few bonds to be reliable.

Personal income

$42K personal · yr-5.4% vs Auckland suburb median

Median individual income. NZ has no suburb-level household-income or sale-price data, so this is a personal-income benchmark, not a household-affordability measure.

Livability

58/ 100 livability index

Top 42% most liveable of 1,714New Zealand suburbs.

Everyday access76
Public transport83
Schools & hospitals0

Suburb-level access-density index (not an address-level walk-time score), normalised within New Zealand suburbs. Method based on the Urban Liveability Index (Higgs et al. 2019) and Walk Score — three equal-weighted domains combined with an imbalance penalty.

Building activity

Latest consents
0
0 houses · 0 units
100.0%YoY

Employment

Employed residents
1,665
Was 1,650 in 2018
0.9%vs 2018 D9 vs NZ

Full data detail

Massey Central Auckland — Property Data and Demographics

Massey Central is a small suburb in Auckland with a population of 3,222 and a median age of 32. Median personal income is $42K per year. The main ethnic groups are European, Pacific Peoples, Asian. Auckland population estimates moved +2.5% in the year ended June 2024, after averaging +1.2% a year from 2018 to 2023, which should be read as a broader regional movement backdrop rather than suburb-level migration precision. The resident employment base moved from 1,650 in 2018 to 1,665 in 2023 (+0.9%), which should be read as a census-to-census employment backdrop rather than a live jobs series. Te Waihanga's December 2025 Pipeline snapshot tracked over 12,000 NZ infrastructure initiatives, with more than 2,700 under construction and transport taking 52% of projected 2026 pipeline spend, which should be read as a broader national delivery backdrop rather than a suburb-specific project list.

Median weekly rent in Massey Central is $645 (645 houses, 0 units). This represents approximately 79% of median weekly personal income.

Livability indicators for Massey Central: NZDep decile 9 (high deprivation); 14 transport stops (14 bus).

In 2026, Massey Central recorded 0 building approvals (0 houses, 0 units), down 100% year-on-year.

Market & money
Livability signalsHeuristics
Rent Affordability79% Stretched
DeprivationDecile 9 High
Transport Access14 stops· Some Access
Development-100% Slowing
Rental marketMBIE
Median rent · wk(1/01/2026)$645
House · wk$645
Rent / income79.1%
Lodgements45
DevelopmentStats NZ
Consents (2026)0
YoY change-100%
People & prosperity
DemographicsCensus 23
Population3,222
Median age32
Household size
HH income · yr
Personal income · yr$42,400
Deprivation (NZDep)NZDep23
Less deprived9/10
NZDep score1070

1 = least deprived · 10 = most deprived

EthnicityCensus 23
European1,371
Pacific Peoples879
Asian843
Māori705
MELAA99
Top industriesCensus 23
Construction258
Retail Trade186
Health Care and Social Assistance171
Manufacturing144
Professional, Scientific and Technical120
Area & amenity
Local amenitiesOSM
Supermarkets0
Pharmacies1
GP / clinics1
Fuel stations1
Cafes & dining8
TransportGTFS
Bus stops14
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Current status
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Sources & freshness
Strong evidence

Massey Central has enough direct local evidence for a first-pass decision.

NZ suburb pages combine Stats NZ, MBIE, MoE, GTFS, and pinned service coverage. The key difference is that some items are direct feeds, while others are fallback or snapshot layers.

RENT POSTURE
Rent is using MBIE bond data when present.

Treat current rent as a decision input, not as a guaranteed market quote.

HOSPITAL POSTURE
Hospital coverage comes from an official pinned snapshot.

This is a trusted coverage layer, but it is still a pinned snapshot rather than a live facility API.

TRANSPORT POSTURE
Transport is feed-based and depends on GTFS bundle coverage.

It is good for stop presence and local network context, but not a guarantee that every operator or schedule is equally current.

Data status
Weekly rent
MBIE rental bond data · 1/01/2026 · Bond market dataset
stable source · automated · every update · monthly
Available
Schools
MoE school directory · No linked local school matches
stable source · automated · every update · nightly
Missing
Hospitals
Pinned Health NZ public hospital snapshot · No linked local hospital coverage
medium stability · mixed acquisition · snapshot · mixed
Missing
Transport
NZ GTFS bundle · 14 matched stops
medium stability · mixed acquisition · snapshot · mixed
Available
Building consents
Stats NZ building consents CSV · 2026 · Annual release series
Available
Demographic baseline
Stats NZ Census 2023 · Population, income, and demographic baseline
stable source · manual file · snapshot · census-cycle
Available
Available means a direct local source is linked. Verify means the page is using a weaker fallback or coverage-only snapshot, especially Census rent fallback or pinned hospital coverage.

Massey Central FAQ

Common questions
  1. What is the typical weekly rent in Massey Central?

    The median weekly rent in Massey Central is $645/wk, based on the MBIE market rent dataset. The current rent signal is income-stretched rent market.

  2. What does the rent signal say about Massey Central?

    Income-stretched rent market: Weekly rent screens at about 79% of annual income. Use this as a suburb screening signal before comparing candidates; the matching rent ranking can provide broader market context.

  3. What is the livability profile for Massey Central?

    QuickProperty's livability signals for Massey Central show: Stretched, High, Some Access. These are based on rent affordability, school EQI, NZDep deprivation index, and transport access.

  4. Where does QuickProperty get its data for Massey Central?

    Housing data comes from the Reserve Bank of New Zealand (RBNZ). Demographics are from Stats NZ Census 2023. Schools data uses the Ministry of Education Equity Index (EQI). The deprivation score uses NZDep2018. Transport data is sourced from GTFS feeds.

  5. How often is the Massey Central data updated?

    RBNZ macro data updates with each deploy. Demographics are from NZ Census 2023. School EQI scores are from the Ministry of Education latest release.