QP›NZ›Bay of Plenty
RANKINGS

Welcome Bay East

NZDep 6
Pop 2,658Median age 37Tauranga City

Welcome Bay East is a small suburb in Bay of Plenty with a population of 2,658 and a median age of 37. Median personal income is $39K per year. The main ethnic groups are European, Māori, Asian.

Median weekly rent in Welcome Bay East is $700 (700 houses, 0 units). This represents approximately 93% of median weekly personal income.

Livability indicators for Welcome Bay East: NZDep decile 6 (moderate deprivation); 1 school with avg EQI 469.

In 2026, Welcome Bay East recorded 0 building approvals (0 houses, 0 units), up 0% year-on-year.

INVESTMENT SIGNALS
Rent Affordability93%▼ Stretched
School QualityEQI 469● Average
DeprivationDecile 6● Moderate
Development+0%● Steady
RENTAL MARKET
Median Rent /wk$700
House Rent /wk$700
Rent-to-Income93.3%
Lodgements27
1/10/2025
DEMOGRAPHICS
Population2,658
Median Age37
Household Size—
Personal Income$39K/yr
Household Income—
ETHNICITY
European62.3%
Māori24.1%
Asian7.0%
Pacific Peoples5.3%
MELAA1.3%
TOP INDUSTRIES
Health Care and Social Assistance162
Construction156
Retail Trade132
SCHOOLS (1)
Avg EQI469
Total Students267
State1
Welcome Bay SchoolContributing · State · EQI 469 · 267 students
LIVABILITY (NZDep 2023)
Deprivation Decile6/10
NZDep Score1001
Moderate deprivation — typical of many NZ suburbs.
DEVELOPMENT
Approvals (2026)0
YoY Change+0%
NEARBY IN BAY OF PLENTY
Bethlehem Central
4,392 pop
Wairakei East-Te Tumu
4,356 pop
Pyes Pa West
4,254 pop
Tauranga South
4,110 pop
Ohauiti
4,020 pop
Welcome Bay South
3,978 pop
Bellevue
3,852 pop
Pyes Pa North
3,846 pop
Gate Pa
3,843 pop
Palm Beach South-Gravatt
3,786 pop
Otūmoetai East
3,699 pop
Bethlehem North
3,645 pop
RANKINGSCOMPARE
Data: Stats NZ Census 2023 · MBIE · MoE · NZDep2023