St Leonards

NZDep 8
Pop 2,610Median age 36Hastings District

St Leonards is a small suburb in Hawke's Bay with a population of 2,610 and a median age of 36. Median personal income is $42K per year. The main ethnic groups are European, Māori, Asian.

Median weekly rent in St Leonards is $490 (490 houses, 530 units). This represents approximately 61% of median weekly personal income.

Livability indicators for St Leonards: NZDep decile 8 (high deprivation).

In 2026, St Leonards recorded 8 building approvals (1 house, 7 units), up 100% year-on-year.

INVESTMENT SIGNALS
Rent Affordability61% Stretched
DeprivationDecile 8 High
Development+100% Accelerating
RENTAL MARKET
Median Rent /wk$490
House Rent /wk$490
Unit Rent /wk$530
Rent-to-Income61.3%
Lodgements36
1/10/2025
DEMOGRAPHICS
Population2,610
Median Age36
Household Size
Personal Income$42K/yr
Household Income
ETHNICITY
European53.1%
Māori24.7%
Asian14.0%
Pacific Peoples7.1%
MELAA1.0%
TOP INDUSTRIES
Health Care and Social Assistance207
Manufacturing159
Retail Trade138
LIVABILITY (NZDep 2023)
Deprivation Decile8/10
NZDep Score1056
High deprivation — among the most deprived areas in NZ.
DEVELOPMENT
Approvals (2026)8
  Houses1
  Units7
YoY Change+100%
Data: Stats NZ Census 2023 · MBIE · MoE · NZDep2023