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Suburb profile · Manawatu-Whanganui · NZ

Laird Park NZ

Laird Park is in Manawatu-Whanganui, New Zealand, with population 2,247.

The read

Growth-momentum

There are enough weaker signals here that you should expect trade-offs, not a clean local story. Compare it directly with stronger nearby suburbs before treating it as a preferred option.

$500/wk
1/04/2021 → 1/01/2026 · 20 periods
Tenancy Services · 1/01/2026
$525
$350
1/04/20211/01/2026
Why it fits

Approvals activity points to active development pressure.

What to check

Higher deprivation should be treated as a local-context caution.

Median rent
$510/wk
Income-stretched rent market
D2 vs NZ
Population
2,247
2K local footprint
D6 vs NZ
Income
$30K/yr
Median personal income
D1 vs NZ
NZDep
Decile 10
Higher deprivation
D10 vs NZ
Schools
2
matched school context

Area prices & affordability

Median sale price
$484K
+25.4% over 5yr
3.6%YoY
Lower quartile
$395K
Entry-level price
House Price Index
5,270
QV-based HPI
8.0%5yr
Income to buy
7.6x
Years of median income
Annual sales
783
Transactions, TA
Years of median household income to buy

Figures are for the Whanganui District territorial authority (as at 2026-02). New Zealand has no free suburb-level sale-price series, so these are TA-wide medians from HUD Local Housing Statistics (LINZ District Valuation Roll + Stats NZ) — a market backdrop for Laird Park, not a Laird Park-specific sale price.

Rent trend depth

Rent cycle positionRents at their peak
Low · 2020Peak · 2026

At / near its highest median rent on record

Rent growth (compound)3-yr +6.0%/yr · 5-yr +5.1%/yr

Rent trend is derived from MBIE tenancy-bond medians and excludes suburbs with too few bonds to be reliable.

Personal income

$30K personal · yr-19.1% vs Manawatu-Whanganui suburb median

Median individual income. NZ has no suburb-level household-income or sale-price data, so this is a personal-income benchmark, not a household-affordability measure.

Schools

Total2
Students398
State1
State : Integrated1
  • St Mary's School (Wanganui)Full Primary · State : Integrated
  • Keith Street SchoolContributing · State

Livability

49/ 100 livability index

Top 51% most liveable of 1,714New Zealand suburbs.

Everyday access50
Public transport0
Schools & hospitals68

Suburb-level access-density index (not an address-level walk-time score), normalised within New Zealand suburbs. Method based on the Urban Liveability Index (Higgs et al. 2019) and Walk Score — three equal-weighted domains combined with an imbalance penalty.

Building activity

Latest consents
12
0 houses · 12 units
50.0%YoY D10 vs NZ

Employment

Employed residents
960
Was 912 in 2018
5.3%vs 2018 D4 vs NZ

Full data detail

Laird Park Manawatu-Whanganui — Property Data and Demographics

Laird Park is a small suburb in Manawatu-Whanganui with a population of 2,247 and a median age of 40. Median personal income is $30K per year. The main ethnic groups are European, Māori, Asian. Manawatu-Whanganui population estimates moved +1.4% in the year ended June 2024, after averaging +1.0% a year from 2018 to 2023, which should be read as a broader regional movement backdrop rather than suburb-level migration precision. The resident employment base moved from 912 in 2018 to 960 in 2023 (+5.3%), which should be read as a census-to-census employment backdrop rather than a live jobs series. Te Waihanga's December 2025 Pipeline snapshot tracked over 12,000 NZ infrastructure initiatives, with more than 2,700 under construction and transport taking 52% of projected 2026 pipeline spend, which should be read as a broader national delivery backdrop rather than a suburb-specific project list.

Median weekly rent in Laird Park is $510 (510 houses, 430 units). This represents approximately 89% of median weekly personal income.

Livability indicators for Laird Park: NZDep decile 10 (high deprivation); 2 schools with avg EQI 498.

In 2026, Laird Park recorded 12 building approvals (0 houses, 12 units), up 50% year-on-year.

Market & money
Livability signalsHeuristics
Rent Affordability89% Stretched
School QualityEQI 498 Below Average
DeprivationDecile 10 High
Development+50% Accelerating
Rental marketMBIE
Median rent · wk(1/01/2026)$510
House · wk$510
Unit · wk$430
Rent / income89.3%
Lodgements57
DevelopmentStats NZ
Consents (2026)12
Units12
YoY change+50%
People & prosperity
DemographicsCensus 23
Population2,247
Median age40
Household size
HH income · yr
Personal income · yr$29,700
Deprivation (NZDep)NZDep23
Less deprived10/10
NZDep score1146

1 = least deprived · 10 = most deprived

EthnicityCensus 23
European1,644
Māori765
Asian150
Pacific Peoples141
MELAA18
Top industriesCensus 23
Health Care and Social Assistance150
Manufacturing111
Construction96
Retail Trade93
Education and Training87
Area & amenity
Local amenitiesOSM
Supermarkets0
Pharmacies0
GP / clinics1
Fuel stations1
Cafes & dining1
Shortlist workspace

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Current status
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Sources & freshness
Strong evidence

Laird Park has enough direct local evidence for a first-pass decision.

NZ suburb pages combine Stats NZ, MBIE, MoE, GTFS, and pinned service coverage. The key difference is that some items are direct feeds, while others are fallback or snapshot layers.

RENT POSTURE
Rent is using MBIE bond data when present.

Treat current rent as a decision input, not as a guaranteed market quote.

HOSPITAL POSTURE
Hospital coverage comes from an official pinned snapshot.

This is a trusted coverage layer, but it is still a pinned snapshot rather than a live facility API.

TRANSPORT POSTURE
Transport is feed-based and depends on GTFS bundle coverage.

It is good for stop presence and local network context, but not a guarantee that every operator or schedule is equally current.

Data status
Weekly rent
MBIE rental bond data · 1/01/2026 · Bond market dataset
stable source · automated · every update · monthly
Available
Schools
MoE school directory · 2 schools matched
stable source · automated · every update · nightly
Available
Hospitals
Pinned Health NZ public hospital snapshot · No linked local hospital coverage
medium stability · mixed acquisition · snapshot · mixed
Missing
Transport
NZ GTFS bundle · No matched local transport stops
medium stability · mixed acquisition · snapshot · mixed
Missing
Building consents
Stats NZ building consents CSV · 2026 · Annual release series
Available
Demographic baseline
Stats NZ Census 2023 · Population, income, and demographic baseline
stable source · manual file · snapshot · census-cycle
Available
Available means a direct local source is linked. Verify means the page is using a weaker fallback or coverage-only snapshot, especially Census rent fallback or pinned hospital coverage.

Laird Park FAQ

Common questions
  1. What is the typical weekly rent in Laird Park?

    The median weekly rent in Laird Park is $510/wk, based on the MBIE market rent dataset. The current rent signal is income-stretched rent market.

  2. What does the rent signal say about Laird Park?

    Income-stretched rent market: Weekly rent screens at about 89% of annual income. Use this as a suburb screening signal before comparing candidates; the matching rent ranking can provide broader market context.

  3. What is the livability profile for Laird Park?

    QuickProperty's livability signals for Laird Park show: Stretched, Below Average, High. These are based on rent affordability, school EQI, NZDep deprivation index, and transport access.

  4. Where does QuickProperty get its data for Laird Park?

    Housing data comes from the Reserve Bank of New Zealand (RBNZ). Demographics are from Stats NZ Census 2023. Schools data uses the Ministry of Education Equity Index (EQI). The deprivation score uses NZDep2018. Transport data is sourced from GTFS feeds.

  5. How often is the Laird Park data updated?

    RBNZ macro data updates with each deploy. Demographics are from NZ Census 2023. School EQI scores are from the Ministry of Education latest release.