Iona

NZDep 3
Pop 2,580Median age 46Hastings District

Iona is a small suburb in Hawke's Bay with a population of 2,580 and a median age of 46. Median personal income is $46K per year. The main ethnic groups are European, Māori, Asian.

Median weekly rent in Iona is $695 (695 houses, 0 units). This represents approximately 79% of median weekly personal income.

Livability indicators for Iona: NZDep decile 3 (low deprivation (affluent)); 1 school with avg EQI 396.

In 2026, Iona recorded 2 building approvals (2 houses, 0 units), down 87.5% year-on-year.

INVESTMENT SIGNALS
Rent Affordability79% Stretched
School QualityEQI 396 Average
DeprivationDecile 3 Low
Development-87% Slowing
RENTAL MARKET
Median Rent /wk$695
House Rent /wk$695
Rent-to-Income78.6%
Lodgements12
1/10/2025
DEMOGRAPHICS
Population2,580
Median Age46
Household Size
Personal Income$46K/yr
Household Income
ETHNICITY
European84.1%
Māori9.5%
Asian3.5%
Pacific Peoples1.5%
MELAA1.4%
TOP INDUSTRIES
Health Care and Social Assistance192
Professional, Scientific and Technical135
Education and Training126
SCHOOLS (1)
Avg EQI396
Total Students341
State : Integrated1
Iona CollegeSecondary (Year 7-15) · State : Integrated · EQI 396 · 341 students
LIVABILITY (NZDep 2023)
Deprivation Decile3/10
NZDep Score935
Low deprivation — among the least deprived areas in NZ.
DEVELOPMENT
Approvals (2026)2
  Houses2
YoY Change-87.5%
Data: Stats NZ Census 2023 · MBIE · MoE · NZDep2023