Poukawa

NZDep 3
Pop 1,569Median age 44Hastings District

Poukawa is a small community in Hawke's Bay with a population of 1,569 and a median age of 44. Median personal income is $48K per year. The main ethnic groups are European, Māori, Pacific Peoples.

Median weekly rent in Poukawa is $750 (750 houses, 0 units). This represents approximately 81% of median weekly personal income.

Livability indicators for Poukawa: NZDep decile 3 (low deprivation (affluent)); 1 school with avg EQI 476.

In 2026, Poukawa recorded 1 building approval (0 houses, 1 unit), down 75% year-on-year.

INVESTMENT SIGNALS
Rent Affordability81% Stretched
School QualityEQI 476 Below Average
DeprivationDecile 3 Low
Development-75% Slowing
RENTAL MARKET
Median Rent /wk$750
House Rent /wk$750
Rent-to-Income80.9%
Lodgements12
1/10/2024
DEMOGRAPHICS
Population1,569
Median Age44
Household Size
Personal Income$48K/yr
Household Income
ETHNICITY
European73.3%
Māori22.0%
Pacific Peoples2.5%
Asian1.7%
MELAA0.5%
TOP INDUSTRIES
Agriculture, Forestry and Fishing222
Manufacturing96
Professional, Scientific and Technical81
SCHOOLS (1)
Avg EQI476
Total Students92
State1
Poukawa SchoolFull Primary · State · EQI 476 · 92 students
LIVABILITY (NZDep 2023)
Deprivation Decile3/10
NZDep Score950
Low deprivation — among the least deprived areas in NZ.
DEVELOPMENT
Approvals (2026)1
  Units1
YoY Change-75%
Data: Stats NZ Census 2023 · MBIE · MoE · NZDep2023